The purpose of a Public Service Announcement (PSA) is to promote a local nonprofit organization to the KPTZ listening community. PSAs are not advertisements and are not underwriting messages. They do not market a product or an endeavor.
It is our goal to air more PSA announcements for worthy organizations. To submit a PSA, send your announcement to firstname.lastname@example.org. Put a start date and end date in the subject line. When read, your announcement should be 30 seconds or less (400 characters or less), and it should comply with our guidelines, below. We may edit your submission for compliance. Submit your announcement at least TWO WEEKS prior to the time you want it to air. Be sure your announcement includes all the information our listeners need to hear.
Guidelines for Submission
- Is not related to candidates running for political office, have a political agenda or directly represent a specific religious denomination, faith, or point of view.
- Does not solicit funds, solicit volunteers to solicit funds, or promote a “members only” event.
- Does not use qualitative language such as “this unjust war,” “award-winning jazz trio,” or “unbeatable service.” However, if an individual or a group has received a specific and well-known award, that may be included.
- Does not mention prices or discounts of any kind. It cannot say that something is “free” or that “donations are accepted.” You may, however, say something like “proceeds from this event benefit such and such” or that a class is “fee-based.”
- Does not include a call to action (e.g. “don’t miss it,” “get your tickets now,” “join the march”).
- Does include a date, time, location and contact information.
- Avoids potentially difficult-to-pronounce words or provide a pronunciation guide.
- Is written in the third person, using short, upbeat sentences in a conversational tone.
- A PSA is different from a Community Calendar Event. See the Calendar Event description for further clarification.
“Northwest Kidney Centers holds its 9th annual Breakfast of Hope fundraiser on May 19th at Seattle’s Westin Hotel. The event features illusionist and three‐time kidney transplant recipient Michael Grasso. Registration and more information at nwkidney.org.”
“On Saturday, June 4 at 7 p.m. the PT Songlines Spring Sing takes place at the Cotton Building, 650 Water St. The concert includes songs from around the world, audience participation pieces, and new works. All proceeds will go to educate young women in Uganda.”